💡 CampaignKit — Micro-Influencer Campaign Management for Small Agencies

# 💡 CampaignKit — Micro-Influencer Campaign Management for Small Agencies

> Created: 2026-03-29 | Status: Phase 2 Complete | Next: BUILD

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## The Problem

Small marketing agencies (3–20 people) manage micro-influencer campaigns in Google Sheets. They track deliverables, deadlines, and payments manually — losing hours every week to copy-paste updates, missed payments, and forgotten follow-ups. Enterprise tools like CreatorIQ ($5k+/mo) or Upfluence ($500+/mo) are completely out of reach.

**One sentence:** Small agencies have no affordable tool to manage creator deliverables, track payments, and report campaign performance — so they use spreadsheets.

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## The Solution

CampaignKit is the first campaign management tool built specifically for small agencies. Create a campaign, add creators, define deliverables (IG Post, Reel, Story), track status from Draft → Submitted → Approved → Published, mark payments as paid, and export performance reports — all in one place.

**Core workflow:**
1. Create campaign (name, budget, dates)
2. Add creators from your roster
3. Define deliverables per creator (type, deadline, rate)
4. Track status as creators submit content
5. Approve/reject submissions
6. Mark payments as paid
7. Export CSV report with reach, engagement, cost-per-engagement

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## Target Audience

- **Primary:** Small marketing agencies (3–20 people) running micro-influencer campaigns
- **Secondary:** Freelance campaign managers, small brands with in-house influencer teams
- **Not for:** Enterprise brands needing discovery databases or AI-powered brand safety

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## Pricing

| Plan | Price | Limits |
|------|-------|--------|
| Free | €0 | 1 campaign, 5 creators, basic tracking |
| Pro | €49/month | 10 campaigns, 50 creators each, full tracking + CSV export |
| Business | €149/month | Unlimited campaigns + creators, team (5 users), payment automation, API |

**Annual discount:** 20% off

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## Why This Wins

- **Price:** 10–100× cheaper than CreatorIQ/Upfluence/Impact
- **Target fit:** Built for small agencies ignored by all existing tools
- **Familiarity:** Spreadsheet-like UI, zero learning curve
- **Focus:** Campaign + deliverable + payment tracking — nothing else
- **Viral:** Each agency manages creators who may refer other agencies

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## Scoring

| Criteria | Score |
|----------|-------|
| Feasibility | 8/10 |
| Market clarity | 9/10 |
| Monetization | 9/10 |
| Competition gap | 8/10 |
| **Total** | **8.5/10** |